In the competitive space of automotive sales, how do dealerships stand out from the crowd?

Some car dealerships are adding game rooms and arcades. These spaces provide entertainment for customers and their children and could lead to a new source of income. Purchasing a new car can be stressful for consumers, and bringing children along can add to that stress. A clear mind with no distractions is essential for the dealer and the customer.

Some auto dealerships address this issue for parents and their businesses by adding an arcade room. This provides kids with entertainment while they wait.

These areas can offer a new way to earn money or give added value to your customers. This can help you stand apart from your competitors.

Here’s why game rooms and arcades help businesses and increase foot traffic:

Arcades Increase CSI Scores

Arcades boost Customer Satisfaction Index (CSI) scores. Higher scores lead to larger bonuses and better compensation from the auto manufacturers. They also help your dealership stand out from competitors.

Attendant-Free Entertainment

Most dealerships offer something for their customers, like a coffee shop, but arcades provide great entertainment without anyone operating or having to watch the room.

Gain New Sales and Service Customers

Adding an arcade area will benefit two main departments: Sales and Service. These departments will gain the most because customers spend more time with the sales representatives. Customers are also likely to return to the Service Department when facing vehicle issues.

A Great Distraction for Kids and More Time for Sales

Children of different ages enjoy many types of games. They like the newest racing games and classic options like pinball machines, foosball, and pool. This helps keep younger customers interested while their parents are busy in the Finance and Insurance (F&I) office, which creates a better chance for additional sales.

Low Cost, One-Time, Risk-Free Investment

Games can be leased, sometimes with no immediate payment due. Purchased machines can be resold, and leased machines can be traded for newer models to keep your arcade up-to-date. The games are also plugged into a standard electrical outlet, so no special electrical work needs to be done.

Free Advertising

Some games, such as Space Invaders Frenzy, World’s Largest Pac-Man, and Big Buck Hunter, provide advertising space on their screens. This allows businesses to promote new cars or present low APR offers entertainingly and distinctively.

In today’s market, dealers want to stand out by enhancing the customer experience. They aim to make their dealerships more welcoming and inviting for everyone.

Adding an arcade or game room to your dealership could be the answer you’ve been looking for.

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Joe Herbert
Regional Sales Director
Betson Florida